top of page
Brand Manual Flag
Specialized brand management guide.
CONCEPT
We create our own opportunities, without territorial, mental, or digital borders.
LOGO
The logo is available in two colors, black and white. Do not use the logo in any other color. Select white or black based on an assessment of the contrast between the logo and the background. The goal is always to make the logo appear as clear as possible. The white logo is used in all cases where the background is dark, while the black logo is used with a brighter background.
Logo Color
The logo should always contain enough space to ensure a clean and clear visual image. The logo should never be disturbed by other elements that may reduce its clarity. The amount of free space varies in direct proportion to the size of the logo and is calculated using the symbol itself.
Clear space
In order for the logo to be reproduced as clearly as possible, do not use the logo within 9mm for printed media and 26 px for digital interfaces.
Minimum size
9 mm
[
26 px
[
Chosen in the search for the simplicity of less common European sans serifs and modern classic Swiss lettering. Ubuntu reflects our concept and inspiration from the international typeface style. Aesthetics in reading, identity in simplicity and clarity of communication.
Typography
Paragraph texts: Ubuntu Light
HOLDERS: UBUNTU BOLD
Direct communication of the Bandera brand must always be professional, strictly direct and to the point. We say it like it is in as few words as possible. Focused on the positive, on the useful, on the constructive. avoiding saturation, when in doubt, select the shortest wording. Using the Flag brand, avoid texts in blocks of text, excessive use of punctuation and the use of slang.
Brand Tone:
COLORS
For millennia the word gold has been in the collective unconscious of human beings as a reference to what is valuable or appreciated. "Black gold" is said to oil. "Green gold" is said to avocado, emeralds, the coca plant, cannabis and soybeans. "White gold" is said to silver, cotton and ivory. "Red gold" is said to red coral. "Liquid gold" is said to olive oil. Flag creates value and that is why it uses the color GOLD.
GOLD REPRESENTING VALUE:
HEX: # FDED8A
The uniformity of darkness in The Black Flag symbolizes the fertile (black) land that represents the life and purity of the acrat ideal (the color black does not get dirty). It represents the internationalism that denies any kind of limits. It differs from the Colorful Flags because they represent symbols of nations, of territories with limits. A White Flag is the symbol of surrender to a superior force, so a Black Flag means the opposite: rebellion, resistance or insubordination.
ABSOLUTE BLACK ON A FLAG:
HEX: # 000000
Complete transparency and honesty expressed in the color white, in the presence of black and yellow as a contrasting color that balances and mediates between all the elements of the brand. Transparency and honesty in words, in work, in actions and in results.
ABSOLUTE WHITE IN BACKGROUNDS AND IN WORDS:
HEX: #FFFFFF
In the case of using the element of a Flag to represent the brand:
Only a black flag will be used since it means: rebellion, resistance or insubordination.
NEVER use a White Flag as it is the symbol of surrender to a superior force.
COLOR IN A FLAG ICON:
HEX: # 000000
PHOTOGRAPHY
Use in the vast majority black and white photographs with high and strong contrasts in symmetrical / asymmetrical designs with the use of the rule of thirds.
INCORRECT USES
X
X
Do not use the logo on Colors that make reading difficult
X
X
Do not rotate, change the proportions or cut the logo in any way.
bottom of page