Bandera Brand Guidelines

Specialized brand management guide.

Updated September 2020

Concept

Bandera is love and it is work. It is creating our own opportunities. It is sailing without territorial, mental, or digital borders. Bandera is to rebel and not accept what you do not agree with, it is to deny everything that it tries to enslave. It is reclaiming love and work as free ideas that belong to each and every human being.

 
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LOGO

Logo Color

The logo is available in two colors, black and white. Do not use the logo in any other color. Select white or black based on an assessment of the contrast between the logo and the background. The goal is always to make the logo appear as clear as possible. The white logo is used in all cases where the background is dark, while the black logo is used with a brighter background.

Clear space

The logo should always contain enough space to ensure a clean and clear visual image. The logo should never be disturbed by other elements that may reduce its clarity. The amount of free space varies in direct proportion to the size of the logo and is calculated using the symbol itself.

 
 

Minimum size

9 mm

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In order for the logo to be reproduced as clearly as possible, do not use the logo within 9mm for printed media and 26 px for digital interfaces.

26 px

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Typography

Chosen in the pursuit of the simplicity of less common European sans serifs and modern classic Swiss poster lettering. Ubuntu reflects our concept and inspiration from the international typeface style. Aesthetics in reading, identity in simplicity and clarity of communication.

HEADLINES: UBUNTU BOLD

Paragraph Texts: Ubuntu Light

 
 

Brand Tone:

The Bandera brand direct communication should always be professional, strictly direct and to the point. We say it like it is in as few words as possible. Focused on the positive, on the useful, on the constructive. avoiding saturation, when in doubt, select the shortest wording. Using the Flag brand, avoid texts in high text blocks, excessive use of punctuation and the use of slang.

Colors

 

GOLD REPRESENTING VALUE:

HEX: # FDED8A

For millennia the word gold has been in the collective unconscious of human beings as a reference to what is valuable or appreciated. "Black gold" is said to oil. "Green gold" is said to avocado, emeralds, the coca plant, cannabis and soybeans. "White gold" is said to silver, cotton and ivory. "Red gold" is called red coral. "Liquid gold" is said to olive oil. Flag creates value and that is why it uses the color GOLD.

ABSOLUTE BLACK ON A FLAG:

HEX: # 000000

The uniformity of darkness in The Black Flag symbolizes the fertile (black) soil that represents the life and purity of the acrat ideal (the color black does not get dirty). It represents internationalism that denies any kind of limits. It differs from the Colorful Flags because they represent symbols of nations, of territories with limits. A White Flag is the symbol of surrender to a superior force, so a Black Flag means the opposite: rebellion, resistance or insubordination. It symbolizes the denial of any ideology, philosophy, cult or tradition with symbols that claim to be enslaved or enslaved in its name.

ABSOLUTE WHITE IN BACKGROUNDS AND IN WORDS:

HEX: #FFFFFF

Complete transparency and honesty expressed in the color white, in the presence of black and yellow as a contrasting color that balances and mediates between all the elements of the brand. Transparency and honesty in words, in work, in actions and in results.

 

COLOR IN THE ICON OF A FLAG:

HEX: # 000000

In the case of using the element of a Flag to represent the brand:

 

  • Only a black flag will be used as it means: rebellion, resistance or insubordination.

  • NEVER use a White Flag as it is the symbol of surrender to a superior force.

Photography

Use for the vast majority of black and white photographs with high and strong contrasts in symmetrical / asymmetrical designs using the rule of thirds.

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BOOK BANDERA CAT1-64.jpg
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BOOK BANDERA CAT1-31.jpg
 

INCORRECT USES

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Do not use the logo on Colors that make reading difficult

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Do not rotate, change the proportions or cut the logo in any way,

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Do not use any color other than black or white in the letters of the logo in any case